Doi

Doi in Basque means just or precise, and it is a self-initiated project born as a design laboratory with the aim of bringing together talent, generating knowledge, and transforming the environment through the creative capacities of different individuals. Our goal is to design products that support a lifestyle that respects both people and the planet. It is a project that allows us to explore new development pathways around circular economy and digitalization.

We see the need to create a circular economy as a model of production and consumption that involves sharing, renting, reusing, repairing, refurbishing, and recycling existing materials and products as many times as possible in order to extend their life cycle. The D1 system is a high-quality product with timeless forms that evolves and accompanies people over time and through the different stages of their lives.