Orbea

Orbea is one of the most innovative projects in the global bicycle industry. Founded in 1840, with over 180 years of history, it is without a doubt one of the leading brands in the sector. On the occasion of the launch of their new creations for the well-established Oiz range, at Mito — in close collaboration with Orbea — we developed a series of visual images to highlight the brand’s focus on bicycle customization, defining a photographic language that enhances the quality and expressive details of their frames.