Mito
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What is Mito?

MITO is a brand consultancy studio specialised in producing high quality content to their customers. We are team of professionals with different disciplines – stylists, interior designers, photographers, 3D designers, and image editors, – who work together, aiming brands to connect effectively to their customers.

 

Why we named it Mito?

Mito has 2 meanings. In Greek, it means “Story”, which is the essence of what we do: Tell the story behind the brands we work with. Mito is also a bird who lives and moves around the family like us.

Family?

Yes. We are the 3rd generation in the business of image and photography. Our grandparents were photographers, and so, their four sons. Mito also was born in 2011 driven by a previous project; Martin & Zentol, a very prestigious studio of photography and communication. Today, the 2nd and 3rd generation are in charge of MITO Studio, which brings us a very interesting mixture of freshness and maturity. When we defined this new era, we wanted the “familiar” history to be reflected, and the name Mito fitted in perfectly.

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Which client profile you work with?

We work for small and big companies, national and international, but above all, we work with people that have illusion and passion for making a value project. Mito feels fortunate to be able to work with all sectors, from habitat to purely industrial, or even food industry and service sectors.

How does Mito work?

Mito emerges with the objective to work “with” our clients, and not just for them. In each project we work with our clients, our implication is deep, creating a huge and trust relationship. In general we work for long and short term projects. Our work gets developed from a strategic basis, more than tactic, which involves a bigger action effectivity, but longer timing development. Our position within the projects, pretends to be sincere, fundamental and exciting. We work with a main objetive: Help the brand to move forward and continuously, to a define, consistent and final project, that brings them value and profitability to our customers

 

What do you provide your customers with your work?

We become a part of each brand we work for. We help them to define their strategies, we shape their projects through work processes, we help them to get develop with communication tools, identification and creation of stories. We define efficient strategies addressed to the final customer. Through Lanka we can work with a global strategic design.

 

What is Lanka?

Lanka is a working network platform between the industrial studio, Iratzoki Lizaso and Mito studio. The main goal of this platform is to help companies to make a turn around. Together, we make a team of brain stormers. As a result, all the messages and actions become more coherent. From the product character, to the company identity with all the tools and content needed. (Photography web, catalogs, stands…)

 

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Branding
Brand Strategy
Art Direction
Photographic Reports
Set Photography
CGI /3D Photography
CGI /3D Integration
CGI /3D Animation
Editorial Design
Web Design
Videos
Events and Stands
Packaging
Interior Design and signalling
Styling and Design

What is Mito?

MITO is a brand consultancy studio specialised in producing high quality content to their customers. We are team of professionals with different disciplines – stylists, interior designers, photographers, 3D designers, and image editors, – who work together, aiming brands to connect effectively to their customers.

 

Why we named it Mito?

Mito has 2 meanings. In Greek, it means “Story”, which is the essence of what we do: Tell the story behind the brands we work with. Mito is also a bird who lives and moves around the family like us.

Family?

Yes. We are the 3rd generation in the business of image and photography. Our grandparents were photographers, and so, their four sons. Mito also was born in 2011 driven by a previous project; Martin & Zentol, a very prestigious studio of photography and communication. Today, the 2nd and 3rd generation are in charge of MITO Studio, which brings us a very interesting mixture of freshness and maturity. When we defined this new era, we wanted the “familiar” history to be reflected, and the name Mito fitted in perfectly.

Load more

Which client profile you work with?

We work for small and big companies, national and international, but above all, we work with people that have illusion and passion for making a value project. Mito feels fortunate to be able to work with all sectors, from habitat to purely industrial, or even food industry and service sectors.

How does Mito work?

Mito emerges with the objective to work “with” our clients, and not just for them. In each project we work with our clients, our implication is deep, creating a huge and trust relationship. In general we work for long and short term projects. Our work gets developed from a strategic basis, more than tactic, which involves a bigger action effectivity, but longer timing development. Our position within the projects, pretends to be sincere, fundamental and exciting. We work with a main objetive: Help the brand to move forward and continuously, to a define, consistent and final project, that brings them value and profitability to our customers

 

What do you provide your customers with your work?

We become a part of each brand we work for. We help them to define their strategies, we shape their projects through work processes, we help them to get develop with communication tools, identification and creation of stories. We define efficient strategies addressed to the final customer. Through Lanka we can work with a global strategic design.

 

What is Lanka?

Lanka is a working network platform between the industrial studio, Iratzoki Lizaso and Mito studio. The main goal of this platform is to help companies to make a turn around. Together, we make a team of brain stormers. As a result, all the messages and actions become more coherent. From the product character, to the company identity with all the tools and content needed. (Photography web, catalogs, stands…)

 

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Projects

Elkano restaurant

This famous one Michelin star restaurant is located in the fishing village of Getaria. Today the restaurant is run by Aitor Arregui, the son of the founders. Elkano is a very prestigious restaurant famous for innovating  grilled skinned fish, clams and turbots. This innovation marked a significant chapter in restaurants around the world.

Today Elkano still true to its fundamental quality and essential values, cooking what the surroundings offers them, always respecting the raw materials and the seasonal cuisine.

Vasco watch

Benjamin Chamfeuil, industrial designer from Bordeaux, founded in 2015 the “24 hours Vasco Watch”. The name of the company reminds the Portuguese navigator and explorer Vasco de Gama, making reference to their explorer spirit.

MITO made all the start up campaign through the Kickstarter platform. This campaign raised 342%, more than the intended target.

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Ibarmia

Ibarmia is a Basque company which develops machines with high quality and technology, for the tool market. They lead the industry thanks to their excellence work. It’s a company owned  by the same family for 60 years.

Mito has a 2 year collaboration to make continuous photography sessions, with the purpose of keep a record of their coming creations.

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Forma 5 – Stand

Along with Morgue Sunico studio, MITO was in charge of the design and execution of Forma 5 stand, for the trade show in Orgatec (Germany). A 400m2 area to exhibit the new product developed by the brand.

Forma 5 – 360 chair

Forma 5 in collaboration with Ito design, created the 3.60 chair which allows to make 360 movements combining lateral and longitudinal movements. This innovation showed how this chair provides health benefits comparing with other swivelling chairs.

Mito created all the content and tools for the product launch.

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Iratzoki Lizaso

Iratzoki Lizaso is an industrial design studio situated in the Basque Country. Their work includes different areas of design such us home and industrial furniture, illumination, ephemeral architecture and accessories. They also work as artistic directors for diverse brands. Their work is a result of durable elements that inspire simplicity, emotion and warmth. Mito helped them with their implementation and identity definition.

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Chamber of commerce

This was a strategic project for the Bayonne Chamber of Commerce, in which the message was to stimulate the innovation and business competitiveness between Euskadi, Aquitania and Nafarroa. Our Studio was chosen to participate in this competition.

Mek

Mek is a group of 10 independent companies specialised in Metal product components for Automotive, hydraulic, pneumatics and electrical appliance.

From Mito we had the pleasure to help them to define, articulate and materialise the project, constructing a clear and unified market.

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Alki

Alki its an example of how a small company with a great human team, knows how to adapt to modern changes. Traditionally dedicated to rustic furniture, they had to make a big turn in 2007 due to market requirements. Their ability of team work, passion, knowledge and ambition, is they key for their success. Today Alki is one of the most recognised brands in the sector.

Mito, together with Lanka (our platform) and Iratzoki&Lizaso - still working hard everyday to stand the brand on top of the market.

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Cazenave

The Chocolaterie Cazenave founded in 1854 its the oldest one in Bayone. With more than 150 years behind, they had lots and interest stories to tell. Our goal was to update the history of the brand image, keeping their essence intact.

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Goiko

The 3rd generation of Goicoechea Family, based the heart of the Basque Country, continue developing the profession of pottery.This company is run by Terexa and Michel with another 20 employees.

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Sellex

Sellex is a company based San Sebastian that promotes designed furniture and equipment. They have been collaborating for years with great designers like Lievore Altherr Molina, Gemma Bernal, Carlos Tíscar , Mario Ruiz or Burkhard Vogtherr. Sellex wan a lot of national and international awards, such as the National Award Design in 2011. Mito collaborated with them updating their general catalogue, and making a special emphasis on the technical information.

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L’Atelier Delphine Carrère

L’Atelier Delphine Carrère  is an architect and interiors studio based in Biarritz compromised by women. Their work is known by the refinement and attention to details.

They develop integral projects with great personality, providing consistency, from architectonic volume, to materials, lights and equipment.

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Bosc

Bosc in Gascon means forrest. Bosc is located in the Landes - the biggest forrest in occidental Europe. Mito and Lanka, together with the  design of Iratzoki&Lizaso and Samuel Accoceberry, made posible a new adventure. We collaborated with a full trajectory of the brand, from the product, to the communication.

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Treku Ipad Configurator

This is an App that belongs to Aura program of Treku,  that allows the distributor and the final client configure the furniture very easily. Through this application the price of the product appears instantly, and allows also to make an order, save it or send it via email.

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Leibar

Leibar & Seigneurin have created during the past 15 years their own architecture identity.  They have a vey personal mark and a constant desire for establish a significant and relation between place, space and time. An easy and harmonic language, that alongside with they key player “light” converts volumes and materials into a vibrant essence piece of art.

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Stua

STUA is a design furniture manufacturer from Spain that offers a contemporary furniture collection based on chairs, tables, stools, storage, lounge and outdoor furniture. STUA collection is suitable for residential use or commercial environments. What distinguishes STUA from other contemporary design furniture, is the enduring nature of form.

Retegui

Retegui is a company that has been dedicated to marble for more than 70 years. Today is run by the 3rd generation.

They made a turn redirecting the company with new designs and innovation. They count with high technology and precision machines, that permits lighten the marble, making a products with great style and personality.  This is the key of this company with a fantastic international vocation.

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New in Mito

Calle Sagasti n°1 | 20271 Irura
E. mito@mito.eus | T. 34 943 653 499